Everyone loves a good story. Good storytelling requires concrete details. Straightforwardly true. But is B2B listening?
I recently read a consumer research article, published in July 2020, about how language shapes consumer behavior. And it’s not a psychological trick. Or a persuasion technique. Or some marketing-speak that bears no resemblance to the present B2B world.
Gathering evidence from “five studies, including text analysis of over 1,000 real consumer-employee interactions, demonstrated that customers were more satisfied, willing to purchase, and purchase more when employees speak to customers concretely.”
Express yourself concretely and get more sales? Simple word choice is a game-changer. Really?
So can we apply this language tip to shape the attitudes and behaviors of our web visitors? Sure we can. Let me share details about concrete details.
Continue reading Wake Up, B2B! Use Concrete Phrases to Sell More Today
How a web copywriter approaches planning a website
Whether you’re considering a website update, or a complete makeover, you have many questions. “What content should I have on my website?” is a common one clients ask. Web copywriters get this question all the time.
I could answer, “It depends.” But let me try to answer the question another way.
How does a web copywriter undertake gathering, sifting, and choosing the content?
She concentrates on creating the copy an ideal prospect desires to read.
Continue reading Web Copywriting: What Content is Important to Include?
Hire a pro copywriter to audit your website now
I bet you could make a list. Your home. Your car (or pickup truck). Your retirement plan. Even your body.
You try to check on these important assets regularly. Annual audit, most likely.
And why do you do it? Well, you care about them. For possessions, you worked hard to earn enough money to acquire them. For your body, it’s highly important to be in tip-top shape.
“Take care of your body. It’s the only place you have to live.” Jim Rohn
You want these assets to last, to be effective, to help you get you where you want to go. Broken or worthless is no help to you.
Had a website checkup lately?
Because this is an article about marketing, I’ve got to ask you:
When’s the last time you’ve done a checkup on your website? And actually had a copywriting pro review it?
Andy Crestodina of Orbit Media Studios examined the top 200 marketing websites, according to Alexa, and determined the interval between major website redesigns for each site.
The average timeframe for a website redo was 2 years, 7 months.
If you’ve been in “set it and forget it” mode with your website for more than 3 years, now’s the time to do a website review.
Continue reading How’s Your Website Doing?