Web Copywriting: What Content is Important to Include?

Morning beginning sky pink and bluee

How a web copywriter approaches planning a website

Whether you’re considering a website update, or a complete makeover, you have many questions. “What content should I have on my website?” is a common one clients ask. Web copywriters get this question all the time.

I could answer, “It depends.” But let me try to answer the question another way.

How does a web copywriter undertake gathering, sifting, and choosing the content?

She concentrates on creating the copy an ideal prospect desires to read.

Continue reading Web Copywriting: What Content is Important to Include?