Everyone loves a good story. Good storytelling requires concrete details. Straightforwardly true. But is B2B listening?
I recently read a consumer research article, published in July 2020, about how language shapes consumer behavior. And it’s not a psychological trick. Or a persuasion technique. Or some marketing-speak that bears no resemblance to the present B2B world.
Gathering evidence from “five studies, including text analysis of over 1,000 real consumer-employee interactions, demonstrated that customers were more satisfied, willing to purchase, and purchase more when employees speak to customers concretely.”
Express yourself concretely and get more sales? Simple word choice is a game-changer. Really?
So can we apply this language tip to shape the attitudes and behaviors of our web visitors? Sure we can. Let me share details about concrete details.Continue reading Wake Up, B2B! Use Concrete Phrases to Sell More Today