Do Better Writing

No One has Time to Read Ambiguous Messages, so Get to the Point

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Photo Credit: “Point!” © 2007 a2gemma, Flickr | CC-BY | via Wylio

BEEP! A notification chirps from your smartphone. You pull the phone out of your pocket, wipe your fingers on your cotton jeans and swipe the smooth screen to unlock. Tapping open the email app, then …

BANG!

BOOM!

CRASH!

The emails clamor in your inbox. Each email is screaming at you. Look at me! Look at me! Read this now. Do this now. Emails are reminders of your unfinished tasks.

And your inbox is bursting. Continuously flooding with messages, the inbox is a cacophony that will never be silent.

When you acquiesce and scan the first email, trying to understand the long message on the little screen, do you wish the sender had written more words?

Probably not. You wanted the writer to be brief, concise and clear. Please get to the point, you beg.

If this is what you want, imagine what your client is thinking. Continue reading No One has Time to Read Ambiguous Messages, so Get to the Point

Three Confidence-Boosting Ways to Prepare for Your Next Conference

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Photo Credit: “Conference Center”, © 2015 Open Grid Scheduler / Grid Engine, Flickr | PD-CC0 | via Wylio

It’s coming! It’s coming! It’s coming!

As I’m looking ahead on my calendar, I see a big date approaching in September. I’m attending the Content World Conference and Expo in Cleveland, Ohio. It’ll be a first for me. If you’re into marketing, the annual event is considered the place “where you can learn and network with the best and the brightest in the content marketing industry.”

I’m a little excited.

Okay, I fibbed. I’m a lot excited.

Why? Because there will be plenty of good information shared, people to meet, knowledge to learn, potential clients to get to know, skills to develop … and I won’t be responsible for making dinner for a week. 🙂

Hey, this is a big deal. It’s the first professional multi-day convention I’ve attended in 13 years. What a tremendous opportunity!

“You’re going to sleep away conference-camp,” my youngest daughter said. (She experienced her first “sleep away” camp this summer.) It’s not exactly camp. I won’t be roughing it in a cabin, devoid of air-conditioning and electronics for a week. 🙂

But wait a minute. The events are similar.

I will be away from home. I’ll be outside of my comfort zone. Instead of nature, I will be immersed in marketing, writing and people – all topics I love. And with the money invested, I want to get the most out of it.

So I’ve taken logical steps: registered, arranged for hotel reservations and transportation, and signed up for the workshops. I’ve decided what to pack — I’m the queen of lists — and I started home preparations so my family survives 🙂 just fine while I’m gone.

Maybe you’re not as enthused about attending a conference as I am. But meetings and events are ubiquitous, aren’t they? Eventually, we are all bound to attend one.

Here are three ways to boost your confidence before you leave for your next conference: Continue reading Three Confidence-Boosting Ways to Prepare for Your Next Conference

Got a Problem? Schedule Quiet Time by Yourself Today

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Is there an issue that’s really bugging you?

Are you trying to decide what type of car to buy?

Want to resolve a troublesome conflict with a co-worker?

Wondering what to do for Labor Day weekend?

Sounds like you’re trying to figure something out, also known as a problem. You probably have more than one problem you’re coping with right now. I do. Problems in our personal lives. Problems at work. It’s what we all share for being an adult, along with taxes and the nagging question, “What will we have for dinner?”

Interested in an idea to help you solve problems? It’s called managed solitude. Now, I’m not saying this approach will work for everyone, but it’s helped me. Here’s what I do. Continue reading Got a Problem? Schedule Quiet Time by Yourself Today

The Rewards of Earning a Participation Ribbon

We miss learning experiences when we focus on winning

Whether it’s middle school, high school, or college, June is the season of graduations. I recently attended our daughter’s 8th grade promotion ceremony. At these ceremonies, the main event is announcing the awards. Achieving something is what matters. The emphasis is on the winners.

The message: It’s not enough to participate — winning is what counts.

I’m wondering if this is true.

Let me ask you. If you received awards in school, do you still have them? If so, do you know where you keep the awards now? For me, they’re in a cardboard box labeled “Memories” that I only open when we pack to move (about every five years). I doubt I’ll be opening the box for next two decades, at least.

How many times do we avoid an activity or learn a new skill because we tell ourselves, “Oh, I’m not going to be good at it, so I’m not even going to sign up.”

“Not going to try.”

“If I’m not going to excel, why play at all?”

If we feel pressure to be good at something before we participate, then I think we limit our experiences in four big ways: Continue reading The Rewards of Earning a Participation Ribbon

Three Tips You Can Use Today to Break the “Curse of Knowledge”

Have you been the new kid on the block, so to speak?

If so, you can probably relate to the dilemma we faced when we moved from Kansas to Central New Jersey four years ago. We needed to learn in only three days the ins and outs of attending a New Jersey public school. Our two daughters would be enrolling in an intermediate school and an elementary school.

So we went online. We visited the school district’s website.

This is what we saw:

Where do we navigate first?

The website is not designed for a novice to the New Jersey public school system.

Where’s the Parent’s Handbook? What will I find in the Parent Portal? Where do I find information about how to prepare for the first day of school? How do I know the information I find here is updated? Some of the text states “Updated on Sept. 15, 2010.”

I felt lost.

The website creators did not have me in mind. They were unaware what the customer experience would be for a profile like me: a new parent of the school, new to New Jersey, with two children.

Website creators assumed visitors will have the same level of understanding that the creators have. But we didn’t.

Chip and Dan Heath call this assumption the Curse of Knowledge. In their book, Made to Stick: Why Some Ideas Survive and Others Die, the New York Times bestselling authors state this natural psychological tendency happens when we assume everyone has the same level of knowledge as we do.

“Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has ‘cursed’ us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind,” wrote Chip and Dan Heath.

Here are three ways business owners and marketing agency directors suffer from the Curse of Knowledge and how to combat it: Continue reading Three Tips You Can Use Today to Break the “Curse of Knowledge”

Ask These Three Questions Before Hiring a Copywriter

Person writing on notepad.

Your boss has had enough. He agrees with you that there’s too much writing work to do and not enough in-house peoplepower (combining men + women + power) to do it.

He asks you to find a copywriter. In the long term, hiring a professional will ease your work load, but in the meantime, you have a new assignment in your job description. Find the right copywriter. Your manager may make the final decision, but he’s depending on you to do the homework.

Who do you recommend to hire? It’s important to choose the right one, not only to look good for the boss. You’ll be the main contact for the copywriter, so find someone you prefer to work with.

Three Important Questions

Let’s look at the three important questions to ask before hiring a copywriter. Continue reading Ask These Three Questions Before Hiring a Copywriter

Everybody Struggles to Write Content

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How to Make a Good Piece artwork by Claire Downey.

Feeling burdened about writing a piece of content for your business? You’ve been assigned a topic, you open the document to begin, but instead, find yourself staring at the white screen. Wondering what to say? Oh, how you hate the blank page. You doubt yourself. Will the writing be good enough?

In the recesses of your mind, the dread of knowing that when you finish crafting the content and it’s approved for publishing, you will have to do it again later this month.

The demanding obligation of creating content is not going away.

So what can you do?

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I recommend a book that may provide some relief from your writing angst: Everybody Writesby Ann Handley. The text won’t do the writing for you — darn! — but what you’ll appreciate is the author understands your pain. The self-proclaimed “Your Go-To Guide to Creating Ridiculously Good Content” condenses helpful resources into an entertaining reference.

I think the book is a must-read for everyone involved in content creation.

But until you set aside some time to read it (along with cleaning out the refrigerator and organizing your desk drawer, yes, I know how much you love to do those tasks), let me share tips from the book that you can use in your next piece of content.

“Content is essentially everything your customer or prospect touches or interacts with …” Ann Handley

Handley writes the purpose of writing the book was to “wage the war on mediocre content.” Because, she says:

  1. “We have become a planet of publishers.”
  2. “Brevity and clarity matter more than ever.”
  3. “What matters now isn’t storytelling, what matters is telling the story well.”

“Let everyone sweep in front of his own door, and the whole world will be clean.” Johann Wolfgang von Goethe

You and I, we’re both responsible for crafting more good content at our front door. If we practiced what the following formula preaches, we would make a dent in eliminating unworthy content, if not in the world, at least in our businesses and clients’ businesses. Continue reading Everybody Struggles to Write Content

A Month’s Experiment: Can a Non-Stop Talker’s Good Intention be Good Enough to Learn Empathic Listening?

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My youngest daughter is preparing for the elementary school’s science fair later this month. What she decided to do was related to the fried chicken we ate for dinner. She placed a chicken bone in a cup and poured in 100% pure white vinegar to the cup’s rim. The chicken bone is soaking for several weeks on the kitchen table to test her hypothesis of “Will the chicken bone become rubbery?” She checks the cup daily for changes.

You can smell the vinegar as one enters the kitchen. The vinegar/chicken bone aroma has spread to the family, living, and dining rooms in the house. It’s our special “after the holidays” home scent.

The aroma got me thinking about doing my own experiment this month. No, not rocket science or exploding soda liter bottles, although I enjoy viewing those experiments on YouTube. My experiment idea originated when I came across these words in Stephen Covey’s The Seven Habits of Highly Effective People. Readers know I mention this book often, as it has some good ideas to live better.

“Most people do not listen with the intent to understand, they listen with the intent to reply. They’re either speaking or preparing to speak.” Stephen R. Covey

Continue reading A Month’s Experiment: Can a Non-Stop Talker’s Good Intention be Good Enough to Learn Empathic Listening?

What Your Clients Ought to Know About Good Blog Content

A quote from Albus Dumbledore on words are magical
Quote Print by Mini Press on society6.com

Your clients ask, “What is good content on a blog?” What do you say? Their inquiry may be a sign they’re ready to start a blog.

Perhaps your employees are helping the client plan a content strategy. In conversations, the client shares he doesn’t know the definition of the term good content.

A blog webpage is already set up on the company’s website. No blog posts have been created. All the marketing director needs to do is begin. If blogging was easy, the first post would have already been published. He wonders what the blog should be about.

Clients might be stalling, but they want to know:

What is good blog content?

It’s not “I’ll know it when I see it.” Vagueness is evil in marketing. Clarity is heavenly.

With over 409 million people viewing more than 22.4 billion pages each month, and that’s only blogs hosted by WordPress, your client needs guidance.

1 to 5 star rating
How do you rate a blog post?

Everyone has an opinion on what makes a book worthwhile to read or a meal delicious to eat. Preferences are personal. In judging content, readers decide. They determine if it’s high quality or super awful.

Does that mean we just write 500 words and hope someone will read it? No. There’s more to a successful blog than word count and luck.

What do you advise your clients?

In my opinion, all good blog content has 4 universal truths.

Truth 1. Sticks to Only One Purpose
Truth 2. Recognized as a Valuable Product
Truth 3. Crafted as an Un-Template Original
Truth 4. Leads the Reader Honestly

Let me share these concepts so you can foster an informative discussion about good blog content with your clients. Continue reading What Your Clients Ought to Know About Good Blog Content

Take 30 Minutes Every Week to Reach Your Ambitious Goals

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January 1 is quickly approaching. Are you ready?

Have you written your 2017 business goals? Yes, you say.

That’s great! Yes, you deserve a handshake while I say, “Good for you.”

I have a question.

When we turn the digital calendar page to December 2017, will you have accomplished the goals? If you’ve said anything but a definitive “Yesiree,” you may need help.

You get your goals out of your head and onto paper. You feel a sense of accomplishment and relief. You tell yourself, “Job well done,” and then you work on something else.

There the paper sits as the weeks roll by.

Does this sound familiar? Continue reading Take 30 Minutes Every Week to Reach Your Ambitious Goals