Hire a pro copywriter to audit your website now
I bet you could make a list. Your home. Your car (or pickup truck). Your retirement plan. Even your body.
You try to check on these important assets regularly. Annual audit, most likely.
And why do you do it? Well, you care about them. For possessions, you worked hard to earn enough money to acquire them. For your body, it’s highly important to be in tip-top shape.
“Take care of your body. It’s the only place you have to live.” Jim Rohn
You want these assets to last, to be effective, to help you get you where you want to go. Broken or worthless is no help to you.
Had a website checkup lately?
Because this is an article about marketing, I’ve got to ask you:
When’s the last time you’ve done a checkup on your website? And actually had a copywriting pro review it?
Andy Crestodina of Orbit Media Studios examined the top 200 marketing websites, according to Alexa, and determined the interval between major website redesigns for each site.
The average timeframe for a website redo was 2 years, 7 months.
If you’ve been in “set it and forget it” mode with your website for more than 3 years, now’s the time to do a website review.Continue reading How’s Your Website Doing?