Effectus CTR helps leading pharmaceutical and healthcare companies succeed in recruiting more pre-screened patients, so they can complete clinical trials faster and on budget. They came to Shannan looking for a partner to improve their brand and messaging. The company was dissatisfied with their online presence as the brand messaging and website were outdated. Effectus…

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Delivering a new website that resonates with three audiences Zoetis Reference Laboratories marketing team contacted me when they were ready to launch a new website. They also needed help in writing email communication projects. Zoetis had recently brought three regional veterinary diagnostic laboratories together. Each laboratory – Phoenix Lab, ZNLabs, and Ethos Diagnostic Science –…

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New Brunswick, home to Rutgers University, has evolved as New Jersey’s fastest growing urban center. As copywriter, I created copy for a stunning new website to engage residents, visitors and students. I also researched and organized the content in hierarchical order. I collaborated with the website designer to develop a re-branding of New Brunswick City…

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PREVNAR 13® SPEC AD Created copy for PREVNAR 13® pharmaceutical ad.

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COSENTYX® SPEC AD Created copy for COSENTYX® pharmaceutical ad.

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An article sharing 15 tips to help children stay safe and healthy in the summer for a parents’ healthcare online newsletter.

Read more 15 Tips to Help Your Child Avoid Irritating, Itchy, and Icky Ailments this Summer

I revised copy for the Identify Chrome brochure. The medical device is the lightest, brightest headlight used by doctors in medical procedures.

Read more Identify Chrome Brochure