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Annual checkups.
Semi-annual checkups.
We have regular checkups with our doctor to monitor our health. Check our blood pressure. Test our eyesight. We do this because we know the importance of being and staying healthy.
“Take care of your body. It’s the only place you have to live.” Jim Rohn
You could probably think of more checkups. The gas gauge on your car’s dashboard. Your home’s air conditioning system. Even your retirement plan. All vital.
You want these assets to last, to be effective, to help you get you where you want to go. Broken or worthless is no help to you.
Had a website checkup lately?
Because this is an article about marketing, I’ve got to ask you:
When’s the last time you’ve done a checkup on your website? And actually had a copywriting pro review it?
Andy Crestodina of Orbit Media Studios examined the top 200 marketing websites, according to Alexa, and determined the interval between major website redesigns for each site.
The average timeframe for a website redo was 2 years, 7 months.
If you’ve been in “set it and forget it” mode with your website for more than 3 years, now’s the time to do a website review.
Continue reading How’s Your Website Doing?