Have customers tout your company’s distinct benefits
Hey, you. Person in charge of your company’s marketing. B2B marketer extraordinaire. You’re good at what you do. And I think one reason you stay ahead is you’re always on the lookout for the next best marketing trend. A better way to get more leads, gain more customers, you know, make more sales.
But there’s a marketing tactic you’re not using.
Or not using enough.
Customer testimonials, a form of social proof.
Why use customer testimonials?
They’re versatile and unique to your company.
“Testimonials are sought and selected by you. This means you have full control over which testimonials are used, as well as where and how they are displayed.” Sujan Patel, owner of five SaaS companies