Don’t Fear the Boogeyman of Marketing: Artificial Intelligence

Posted on by Shannan Seely
Artificial intelligence for Marketers sign

Develop your AI skills now to be impossibly good at your job

How do you feel about AI? Last year, I was intimidated. I experimented, but AI was still clunky to use. I’ve tried to learn through listening to podcasts and reading articles. Too passive. To truly grasp AI’s benefits, one needs to use it daily.

So I am.

I also believe writing about a topic helps me understand it better, so here’s my first post about AI. Happy reading!

If you’re in a regulated industry, you may be hesitant to jump into experimenting with artificial intelligence tools. Are you waiting until your company’s C-suite weighs in? Several hurdles exist. Obstacles like data privacy, ethics, and a lack of company-based training.

You may be in the C-suite. A lack of skilled employees who understand AI is also a key factor in postponement. Integrating AI into existing systems is not a simple rollout and move on.

As I talk with marketers, I sense that some are putting AI adoption in their “maybe next year pile.”

Can AI wait?

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10+ Digital Marketing Tools to Create Delightful Content

Posted on by Shannan Seely
Creative Confidence book cover

While I help marketers build their growing businesses, I’m also Marketing Chief for my company. Thought I’d share the marketing tools that help me produce attractive content for my growing audience. A copywriter doesn’t work alone. Well, yes, she does, but she also relies on great tools and platforms.

Here are the resources I use every day, beyond a spiral notebook and a pen (staples!).

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Reexplore Using Testimonials in B2B – 8 Facts to Know

Posted on by Shannan Seely
Bacon soap advertising tin

Have customers tout your company’s distinct benefits

Hey, you. Person in charge of your company’s marketing. B2B marketer extraordinaire. You’re good at what you do. And I think one reason you stay ahead is you’re always on the lookout for the next best marketing trend. A better way to get more leads, gain more customers, you know, make more sales.

But there’s a marketing tactic you’re not using.

Or not using enough.

Customer testimonials, a form of social proof.

Why use customer testimonials?

They’re versatile and unique to your company.

Doug's Fish Fry restaurant bumper sticker

“Testimonials are sought and selected by you. This means you have full control over which testimonials are used, as well as where and how they are displayed.” Sujan Patel, owner of five SaaS companies

Why you need testimonials

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