3 crucial copy tips to improve an existing healthcare home page
(What is Website Quick Fix? You watch over my shoulder via video as I talk through a webpage’s copy and pinpoint copy challenges. Then I share tips to improve the copy. Too busy for video? Catch the written summary below.)
How’s your website performing?
You expect your website to represent your company in the best possible way every day, 365 days a year. Even the days when you’re on summer vacation. (And I hope you’ll be taking a vacation this summer. You deserve it.)
Websites are an investment, of course. You were probably amazed when you learned the cost of launching a new one, not to mention routine maintenance. Your website is important and worthy of your attention.
How’s your website performing? Could boring copy be a contributing factor? If you feel like your website needs a refresh, where do you start?
You start by examining the copy.
In Website Quick Fix #1, I review the home page of an existing healthcare website. Everything I summarize here can be applied to other industries too.Continue reading Website Quick Fix #1