Website Quick Fix #1

3 crucial copy tips to improve an existing healthcare home page

(What is Website Quick Fix? You watch over my shoulder via video as I talk through a webpage’s copy and pinpoint copy challenges. Then I share tips to improve the copy. Too busy for video? Catch the written summary below.)

ABB OPTICAL GROUP, a B2B Healthcare company

How’s your website performing?

You expect your website to represent your company in the best possible way every day, 365 days a year. Even the days when you’re on summer vacation. (And I hope you’ll be taking a vacation this summer. You deserve it.)

Websites are an investment, of course. You were probably amazed when you learned the cost of launching a new one, not to mention routine maintenance. Your website is important and worthy of your attention.

How’s your website performing? Could boring copy be a contributing factor? If you feel like your website needs a refresh, where do you start?

You start by examining the copy.

In Website Quick Fix #1, I review the home page of an existing healthcare website. Everything I summarize here can be applied to other industries too.

Continue reading Website Quick Fix #1