BEEP! A notification chirps from your smartphone. You pull the phone out of your pocket, wipe your fingers on your cotton jeans and swipe the smooth screen to unlock. Tapping open the email app, then …
The emails clamor in your inbox. Each email is screaming at you. Look at me! Look at me! Read this now. Do this now. Emails are reminders of your unfinished tasks.
And your inbox is bursting. Continuously flooding with messages, the inbox is a cacophony that will never be silent.
When you acquiesce and scan the first email, trying to understand the long message on the little screen, do you wish the sender had written more words?
Probably not. You wanted the writer to be brief, concise and clear. Please get to the point, you beg.
If this is what you want, imagine what your client is thinking. Continue reading No One has Time to Read Ambiguous Messages, so Get to the Point