How to Write Better Email

Efail = When You Send a Poorly Written Email

“Your e-mail messages are often the primary means people use to form their opinions about you.”
Mignon Fogarty, Grammar Girl

Good communication is my work, but you wouldn’t know it based on my email blunders this past month. I was trying to be quick and efficient, but I goofed. Inserted wrong dates, misspelled words, skewed the text font, placed two periods in a sentence — errors I noticed after I hit “send.” Oops. In one message. the punctuation and grammar were correct, but the message was muddled. The recipient wasn’t going to understand it. Only a phone call will resolve the confusion. Know how hard it is to reach a busy person by phone?

Is an email useful if no one opens and reads it? Or if a person opens the email, reads it, but doesn’t understand it? Then we begin a chain of email volleyball in clarifying the original thought – culminating in time wasted – frustration ensued – and energy consumed in resolving the miscommunication.

I call poorly written emails efails. I’ve done it.

I’ve also received some efails.

Have you committed some efails?

If you want to do better, this post is for you. I dug in and did the research. I started using these tips last week. Let me share what I’ve learned that will help you write better email. Continue reading How to Write Better Email

5 Remedies for Overwhelming Indigestion of the Mind

art of information overload by Claire Downey

Information Overload artwork by Claire Downey.

Do You Feel Like You Can’t Keep Up?

Do clients and staff expect instant answers from you? Do you find you’re not getting to your most important projects — seeking new business or launching a new service — because you feel overwhelmed with your daily work?

Do you sometimes feel like you can’t keep up?

Infoglut is like going to an all-you-can-eat buffet, but you’re on a diet and yet cannot resist eating a little bit of everything under the protective glass of the food table. Afterwards, you feel all-full (awful).

Perhaps you’re dealing with information overload.

If so, let’s see how the ways we respond to information overload are hurting, rather than helping, us. Continue reading 5 Remedies for Overwhelming Indigestion of the Mind

Do These 6 Things Today to Makeover Your Writing

All those ideas swimming in your head are finally on paper. The draft of the sales copy is saved in a file. You wrote your email. A chapter of the book has been written. You realize you’re not done, but it feels good to have completed the first draft.

Ready to make your copy 50 percent better? Thought I’d share some tips everybody can use to improve their writing today.

First, let’s take a look at two ways to describe a city’s landmark.

“The location is Western Australian. In the city center, just near a road, stood a monument about dead men and boys, some really young. A really hard time was had by them. It was a very long time before the community simply went back to a routine of school, work and marriage, but not seen by outsiders.”

Confused when reading the description? Already bored you to tears? Yes, it was mind-numbing to read.

Let’s see the description with exquisite detail. Read how M.L. Stedman portrayed the city’s landmark in her book, The Light Between Oceans, voted the Best Historical Novel by 1.5 million voters on Goodreads.

“… hard-bitten experiences that marked any West Australian town. In the middle of the handkerchief of grass near the main street stood the fresh granite obelisk listing the men and boys, some scarcely sixteen, who would not be coming back to plow the fields or fell the trees, would not be finishing their lessons, though many in the town held their breath, waiting for them anyway. Gradually, lives wove together once again into a practical sort of fabric in which every thread crossed and recrossed the others through school and work and marriage, embroidering connections invisible to those not from town.”

Now that’s an example of award-winning writing. How did she do that? We may not strive to win prizes for writing the best novel of the year — well, we may not all want to write a novel — but we can improve the writing we do, every day.

Six Tips to Makeover Your Writing

  • Use the active voice
  • Avoid the use of intensifiers
  • Use definite, specific, and concrete language
  • Create and use a personalized style sheet
  • Read your copy aloud
  • Ask another person to read your copy

 

Continue reading Do These 6 Things Today to Makeover Your Writing

Five Takeaways from Visiting Ireland

Cliffs of Kerry

Cliffs of Kerry

The Wild Atlantic Way is Ireland’s first long-distance driving route. Where land and sea collide. Where untamed beauty abounds. Welcome to unforgettable experiences. Welcome to the Wild Atlantic Way.  www.wildatlanticway.com

Vacation to The Emerald Isle

We recently returned on a family trip to Ireland. it’s the third-largest island in Europe in landmass. Ireland ranks the second in population of islands in Europe after Great Britain. Experiencing many invasions from Europe in its history, the island has been inhabited for 7,000 years.

We mainly visited points along the Wild Atlantic Way, the longest defined coastal drive in the world. Thought I’d share insights about visiting Ireland’s west coastal region through marketer-colored glasses.

Photo by theplanetd.com
Photo by theplanetd.com

I noticed the Wild Atlantic Way signs about a day into the trip. Once I returned home, along with joy of recovering from jetlag, I examined the marketing side of Ireland’s tourism. My first impression? Continue reading Five Takeaways from Visiting Ireland