All those ideas swimming in your head are finally on paper. The draft of the sales copy is saved in a file. You wrote your email. A chapter of the book has been written. You realize you’re not done, but it feels good to have completed the first draft.
Ready to make your copy 50 percent better? Thought I’d share some tips everybody can use to improve their writing today.
First, let’s take a look at two ways to describe a city’s landmark.
“The location is Western Australian. In the city center, just near a road, stood a monument about dead men and boys, some really young. A really hard time was had by them. It was a very long time before the community simply went back to a routine of school, work and marriage, but not seen by outsiders.”
Confused when reading the description? Already bored you to tears? Yes, it was mind-numbing to read.
Let’s see the description with exquisite detail. Read how M.L. Stedman portrayed the city’s landmark in her book, The Light Between Oceans, voted the Best Historical Novel by 1.5 million voters on Goodreads.
“… hard-bitten experiences that marked any West Australian town. In the middle of the handkerchief of grass near the main street stood the fresh granite obelisk listing the men and boys, some scarcely sixteen, who would not be coming back to plow the fields or fell the trees, would not be finishing their lessons, though many in the town held their breath, waiting for them anyway. Gradually, lives wove together once again into a practical sort of fabric in which every thread crossed and recrossed the others through school and work and marriage, embroidering connections invisible to those not from town.”
Now that’s an example of award-winning writing. How did she do that? We may not strive to win prizes for writing the best novel of the year — well, we may not all want to write a novel — but we can improve the writing we do, every day.
Six Tips to Makeover Your Writing
- Use the active voice
- Avoid the use of intensifiers
- Use definite, specific, and concrete language
- Create and use a personalized style sheet
- Read your copy aloud
- Ask another person to read your copy