Your clients ask, “What is good content on a blog?” What do you say? Their inquiry may be a sign they’re ready to start a blog.
Perhaps your employees are helping the client plan a content strategy. In conversations, the client shares he doesn’t know the definition of the term good content.
A blog webpage is already set up on the company’s website. No blog posts have been created. All the marketing director needs to do is begin. If blogging was easy, the first post would have already been published. He wonders what the blog should be about.
Clients might be stalling, but they want to know:
What is good blog content?
It’s not “I’ll know it when I see it.” Vagueness is evil in marketing. Clarity is heavenly.
With over 409 million people viewing more than 22.4 billion pages each month, and that’s only blogs hosted by WordPress, your client needs guidance.
Everyone has an opinion on what makes a book worthwhile to read or a meal delicious to eat. Preferences are personal. In judging content, readers decide. They determine if it’s high quality or super awful.
Does that mean we just write 500 words and hope someone will read it? No. There’s more to a successful blog than word count and luck.
What do you advise your clients?
In my opinion, all good blog content has 4 universal truths.
Truth 1. Sticks to Only One Purpose
Truth 2. Recognized as a Valuable Product
Truth 3. Crafted as an Un-Template Original
Truth 4. Leads the Reader Honestly
Let me share these concepts so you can foster an informative discussion about good blog content with your clients. Continue reading What Your Clients Ought to Know About Good Blog Content