How to Write a Great Testimonial for Your Vendor

Posted on by Shannan Seely
Woman shouting testimonial

Show your support for a local business and boost the economy

Love it when you receive a recommendation? You appreciate the customer taking the time and effort, right?

You’re a customer too. How about you pay it forward?

Has a company provided outstanding service recently? Happy with a vendor and want to support their business? Let’s show our appreciation.

Why not write a customer testimonial on their behalf?

Andy Crestodina inspired me. Andy, cofounder of Orbit Media Studios, suggested asking loyal customers to give testimonials. Of course, he has tips on how. And you can apply this to giving testimonials as well.

Let me share tips I’ve gathered to ease the burden of writing a testimonial. You can nip the hesitancy to start. Drafting an effective testimonial won’t take you more time to write than an average one.

Plus, you can use your influence for good. You’ll help your vendor grow. And that’s gotta feel good to contribute to another’s success, right?

Continue reading How to Write a Great Testimonial for Your Vendor

Get Persuasive-worthy Testimonials with this Makeover Formula

Posted on by Shannan Seely
black make up paletter by Kinkate

Use this formula when you or your team need to gather and optimize testimonials quickly

You want to add social proof to your sales emails. Good idea! If you need something fast, I suggest using customer testimonials. Compared to other forms of reviews, customer testimonials are different because they are sought and selected by you.

You can:

  • Choose the customer who gives the testimonial
  • Control what message is displayed
  • Decide where the testimonial is placed in the email

Word-of-mouth and third-party reviews don’t allow that flexibility.

Use customer testimonials

“When value is demonstrated rather than described it immediately becomes more relatable … Showing is more powerful than telling because it reflects the customer’s desire, problem or dilemma (alongside your potential solution) back to him. This is why success stories build trust in a way marketing copy never can.” Bernadette Jiwa

Your prospective buyer is bombarded with choices. As he considers what product or service to buy, inner tension builds. He’s looking for reassurance. Good testimonials minimize the friction a prospective buyer experiences inside his head. When he reads other customers’ opinions, he instinctively views this feedback as fact.

Good customer testimonials add credibility to your offer.

So read my tips and learn how to enhance your customer testimonials. If you act on these ideas, your testimonials will resonate to your prospective customer.

Continue reading Get Persuasive-worthy Testimonials with this Makeover Formula

Reexplore Using Testimonials in B2B – 8 Facts to Know

Posted on by Shannan Seely
Bacon soap advertising tin

Have customers tout your company’s distinct benefits

Hey, you. Person in charge of your company’s marketing. B2B marketer extraordinaire. You’re good at what you do. And I think one reason you stay ahead is you’re always on the lookout for the next best marketing trend. A better way to get more leads, gain more customers, you know, make more sales.

But there’s a marketing tactic you’re not using.

Or not using enough.

Customer testimonials, a form of social proof.

Why use customer testimonials?

They’re versatile and unique to your company.

Doug's Fish Fry restaurant bumper sticker

“Testimonials are sought and selected by you. This means you have full control over which testimonials are used, as well as where and how they are displayed.” Sujan Patel, owner of five SaaS companies

Why you need testimonials

Continue reading Reexplore Using Testimonials in B2B – 8 Facts to Know