Let me share tips I’ve gathered to ease the burden of writing a testimonial. You can nip the hesitancy to start. Drafting an effective testimonial won’t take you more time to write than an average one.
Plus, you can use your influence for good. You’ll help your vendor grow. And that’s gotta feel good to contribute to another’s success, right?
Decide where the testimonial is placed in the email
Word-of-mouth and third-party reviews don’t allow that flexibility.
Use customer testimonials
“When value is demonstrated rather than described it immediately becomes more relatable … Showing is more powerful than telling because it reflects the customer’s desire, problem or dilemma (alongside your potential solution) back to him. This is why success stories build trust in a way marketing copy never can.” Bernadette Jiwa
Your prospective buyer is bombarded with choices. As he considers what product or service to buy, inner tension builds. He’s looking for reassurance. Good testimonials minimize the friction a prospective buyer experiences inside his head. When he reads other customers’ opinions, he instinctively views this feedback as fact.
Good customer testimonials add credibility to your offer.
So read my tips and learn how to enhance your customer testimonials. If you act on these ideas, your testimonials will resonate to your prospective customer.
Have customers tout your company’s distinct benefits
Hey, you. Person in charge of your company’s marketing. B2B marketer extraordinaire. You’re good at what you do. And I think one reason you stay ahead is you’re always on the lookout for the next best marketing trend. A better way to get more leads, gain more customers, you know, make more sales.