Here’s a simple technique to define each person’s role
On a recent family vacation, I decided to be flexible about our plans to keep the family peace. Three people choosing one itinerary is tricky. But flexibility isn’t always an asset when you’re planning to launch a marketing project.
Starting a website design upgrade triggers an avalanche of questions.
“What should be included in the hero section on the homepage?”
“What should we say in our “About Us” page?”
“What is the most important benefit to mention first on the product page?”
“What color should the call-to-action buttons be?”
Answering questions like these are examples of “micro-decisions.” That’s what my friend & marketer calls them. You make one micro-decision, then it’s on to the next one. These small decisions add up. The sum? A tower of a big decision.
You make multiple micro-decisions when you upgrade your website copy and design. Decision-making for one person takes time. You’re thinking and working through the options.
Imagine if 12 people were weighing in on each micro-decision?
