How’s your blog doing?
Remember in high school when the cheerleaders would spell the letters out loud for the word CONFIDENCE to the crowd? They’d yell “C-O-N … F-I-D … C-O-N-F-I-D-E-N-C-Eeeeeeee!” The cheerleaders wanted people in the stands to join in the chant and encourage their team to victory.
For blogging, I think the word we need to pay attention to is C-O-N-S-I-S-T-E-N-C-Y.
If your company has a blog, and you’re not publishing consistently, then you’re probably:
- Losing followers.
- Missing new leads.
- Losing online authority.
- And your website may be penalized by search engines, including Google, for the lack of fresh content.
Maybe you’re feeling a little regret. A year is almost done and your company has missed the lead generation gusto a regularly published blog can bring.
Do you want a different result next year? Continue reading How to Blog Consistently: Create a Blogging Habit