Effectus CTR helps leading pharmaceutical and healthcare companies succeed in recruiting more pre-screened patients, so they can complete clinical trials faster and on budget.
They came to Shannan looking for a partner to improve their brand and messaging. The company was dissatisfied with their online presence as the brand messaging and website were outdated.
Effectus wanted to engage the right audience with their unique services. The company partners with physicians to connect eligible patients to clinical studies in various therapeutic areas.
Shannan created a strategy, new key messaging, messaging for the specific needs of the healthcare providers, and new website copy.