New Brunswick, home to Rutgers University, has evolved as New Jersey’s fastest growing urban center. As copywriter, I created copy for a stunning new website to engage residents, visitors and students. I also researched and organized the content in hierarchical order. I collaborated with the website designer to develop a re-branding of New Brunswick City…
Effectus CTR helps leading pharmaceutical and health care companies succeed in recruiting more pre-screened patients, so they can complete clinical trials faster and on budget. They came to Shannan looking for a partner to improve their brand and messaging. The company was dissatisfied with their online presence as the brand messaging and website were outdated.…
PREVNAR 13® SPEC AD Created copy for PREVNAR 13® ad.
COSENTYX® SPEC AD Created copy for COSENTYX® ad.
An article sharing 15 tips to help children stay safe and healthy in the summer for a parents’ online newsletter.
I revised copy for the Identify Chrome brochure. The medical device is the lightest, brightest headlight used by doctors in medical procedures.