Effectus CTR helps leading pharmaceutical and health care companies succeed in recruiting more pre-screened patients, so they can complete clinical trials faster and on budget. They came to Shannan looking for a partner to improve their brand and messaging. The company was dissatisfied with their online presence as the brand messaging and website were outdated.…
Read more Effectus Clinical Trial Recruitment Website & Key Messages
Delivering a new website that resonates with three audiences Zoetis Reference Laboratories marketing team contacted me when they were ready to a launch a new website. They also needed help in writing email communication projects. Zoetis had recently brought three regional veterinary diagnostic laboratories together. Each laboratory – Phoenix Lab, ZNLabs, and Ethos Diagnostic Science…
Read more Zoetis Reference Laboratories Website & Email Marketing
New Brunswick, home to Rutgers University, has evolved as New Jersey’s fastest growing urban center. As copywriter, I created copy for a stunning new website to engage residents, visitors and students. I also researched and organized the content in hierarchical order. I collaborated with the website designer to develop a re-branding of New Brunswick City…
PREVNAR 13® SPEC AD Created copy for PREVNAR 13® ad.
COSENTYX® SPEC AD Created copy for COSENTYX® ad.
An article sharing 15 tips to help children stay safe and healthy in the summer for a parents’ online newsletter.
Read more 15 Tips to Help Your Child Avoid Irritating, Itchy, and Icky Ailments this Summer
I revised copy for the Identify Chrome brochure. The medical device is the lightest, brightest headlight used by doctors in medical procedures.