Engage with More Veterinarians
Increase Sales of Your Veterinary Products and Services

Top-notch copywriter for leading veterinary companies

Would you like to find a veterinary copywriter who has an animal health background? Do you want to be more relatable in what you say to veterinarians in your marketing materials?

If you desire more leads, greater sales, and stronger customer relationships, then read on.

Connect with More Veterinarians and Grow Your Business

Capturing the attention of a busy veterinary decision-maker isn’t easy. Unlike most copywriters, I have eight years of experience working with veterinarians. This means I know your audience, whether they serve clients in a companion animal, large animal, equine or mixed animal veterinary practice.

Creating well-written copy tailored to veterinarians and their staff is my specialty. So when they are ready to buy, your products and services are top of mind.

Shannan L Seely, veterinary copywriter and consultant of Seely Marketing Communications

With my B.S. degree in animal science / communications, you don’t need to take the time and explain the industry to me. And because I handle the copywriting, your to do list will be shorter.

You’ll also benefit from my knowledge about a veterinarian’s needs and problems. Veterinarians shared with me their daily challenges when I met them face-to-face in the field as a regional sales manager. I also talked with veterinarians at trade shows. I sold a full-line of pharmaceuticals, equipment, diagnostic, nutritionals, and other products in two Midwestern states.

Attention-getting Copy with Less Stress

When you work with me, you get a specialist in marketing communications for 20 years. You can worry less about the content and focus more on the important work only you can do. In management speak, that’s a win-win.

Want to Know More About Veterinary Copywriting?

Sounding good so far, but you’d like to learn what I do and how I can help you? View the details of enlisting my help for a day in writing your copy.

Click the button below to read about an easy way for us to work together.

Client Success Story: Zoetis Reference Laboratories

Delivering a new website that resonates with three audiences

Zoetis Reference Laboratories marketing team contacted me when they were ready to a launch a new website. They also needed help in writing email communication projects. Zoetis had recently brought three regional veterinary diagnostic laboratories together. Each laboratory – Phoenix Lab, ZNLabs, and Ethos Diagnostic Science – had its own website and processes catered to their customers. Zoetis Reference Labs had a small market share compared to two diagnostic lab leaders in the United States.

Conveying a seamless transition and a continuation of preferred services were crucial. The new messaging played a critical role in showing customers how they would benefit by joining the Zoetis family of companies. Launching a new website is never simple. But this endeavor required experts who could execute within a rigorous regulated healthcare review process during a pandemic.

As the sole veterinary copywriter, I worked with the C-Suite, marketing, medical, laboratory leadership and web design teams. My responsibilities included diving into the research, interviewing subject matter experts, organizing and synthesizing the data, and designing the messaging hierarchy. I created the key messages, emails and website content.


Zoetis Reference Laboratories website launched on time. Veterinarians and veterinary technicians gave positive feedback about the content addressing their needs. With every click, the brand reassures current clients while also attracting new veterinarians to the nationwide lab network.


  • Website strategy
  • Website copy
  • New services launch
  • Email communication

In the client’s words.

Pleased with the site we launched. Thank you for your expertise as we merged the three labs and three customer sets into one. Your knowledge and insight were invaluable. I was really happy with the collaborative conversations we had to map out customer experiences and journeys.

We’ve had a lot of good responses from customers around the transition and the communications delivered. Customers have transitioned well, even those customers who experienced price increases.
Carrera Halwachs, Brand Manager, Zoetis Reference Laboratories, U.S.

Got a project in mind?

Highlights of Animal Health Clients

“I have had the pleasure of working with Shannan on several commercial writing projects. She has always performed in a professional and creative manner. Shannan provides a positive team spirit and tremendous knowledge of writing technique. I would highly recommend her for marketing projects.”
Mick Sibbel, The Sibbel Group

Want to talk about your project? Send me a message.

Photo on Foter.com